“Every time I watch this video, it just wrecks me” - Bobby Carter Senior Producer, NPR Music Tiny Desk Contest, Contest Judge
Meet Lauren, a rising star in the music industry whose talent was featured in NPR Music's 2022 Tiny Desk 'Top Shelf' and showcased her vocal prowess on Season 19 of NBC's "The Voice," where she impressed on Teams Gwen and Legend, making it to the Knockout Rounds.
In 2021, when her promising neo-soul duo project came to a halt before its album, “The Latona EP”, was released, Frihauf found her calendar cleared at a time when most musicians were getting back to touring. Previously putting words to melodies created with collaborators, she was alone, lost, and experiencing the emotional turmoil of entering adulthood after the covid pandemic.
From the beginning, her vocal style has been influenced by Nai Palm of Hiatus Kaiyote, whose records she knows, "inside and out". As she began her quest to identify who she was as a solo artist, Frihauf shifted her focus from keys to guitar, which she found to be liberating. Learning to play, “Cactus Tree”, by Joni Mitchell, proved pivotal: she became obsessed with open D tuning.
Frihauf now refers to herself as a "Neo-Folker". Her music carries an indie singer-songwriter essence, infused with folk and neo-soul elements, creating a captivating and unique sonic landscape. Her songwriting delves into authentic themes that resonate deeply with listeners. Surprisingly, Lauren's urban vibe stands in stark contrast to the rural farm where she was born and raised, adding an intriguing dimension to her artistry.
With her magnetic talent, authentic artistry, and promising future, Lauren is undoubtedly an artist to watch as she continues to make waves in the music industry.
“Though young, she has dedicated her time cultivating her brilliant talent and it shows. Her music is both unconventional and accessible, a direct line to the soul as it reflects her genuine nature” - Abi Clark, Host
